Digital Marketing Advance

Ab paid traffic laana seekho, sirf organic nahi.

Explain Google Ads account structure — campaign, ad group, ads

Use keyword match types and negative keywords correctly

Write high-CTR Search ad copy with a clear call-to-action

Set budgets and choose an appropriate bidding strategy

Add ad extensions to improve ad visibility and performance

Ab campaign ko chalana nahi, sudharna seekho.

Set up a Display and remarketing campaign

Set up basic conversion tracking for a campaign

A/B test two ad variations and compare performance

Read Google Ads reports to identify what to optimise

Calculate basic ROI and ROAS for a mock campaign

Ab sirf post nahi, ek growth strategy banao.

Build a platform-specific growth strategy for Instagram, Facebook and LinkedIn

Plan content pillars and a posting rhythm at scale

Build a hashtag and trend strategy for consistent reach

Handle community engagement and DMs professionally

Explain influencer collaboration basics for small budgets

Ab budget lagakar sahi audience tak pahunchna seekho.

Set up a campaign in Facebook/Instagram Ads Manager

Build custom and lookalike audiences for targeting

Compare boosting a post versus running a proper ad campaign

Plan a month-long social media content calendar

Allocate a marketing budget sensibly across platforms

Numbers padhna aana chahiye, tabhi decisions sahi honge.

Set up Google Analytics and explain its key reports

Read traffic sources and basic user behaviour data

Do a deep read of Instagram and Facebook Insights

Set measurable KPIs for a marketing campaign

Ab data ko action me badalna seekho.

Build a simple marketing performance dashboard or report

Interpret A/B test results correctly

Identify an underperforming channel and recommend a fix

Prepare a monthly performance report for a client or manager

Ab SEO, Ads aur Social — teeno ko ek campaign me jodo.

Choose a mock or real business for the capstone campaign

Run an SEO audit and build a keyword plan for it

Set up a mock Google Ads campaign structure for it

Build a social media strategy and content calendar for it

Present the complete integrated campaign with budget, timeline and KPIs