Digital Marketing Starter

Content banane se pehle plan karna seekho.

Explain content types — image, video, text, carousel — and when to use each

Explain content pillars for a consistent page identity

Plan a simple set of content ideas for a mock business

Match content format to the platform it will be posted on

Explain the role of a content calendar in staying consistent

Ab apne content ko visually attractive banao.

Navigate the Canva interface and explain templates, elements and text tools

Create a social media post using a template, adding text and brand colours

Resize one design correctly for Instagram, Facebook and a story format

Use basic design principles — spacing, contrast, alignment — in a post

Export a finished Canva design in the correct format for posting

Ab apni professional social media presence banao.

Explain the difference between a personal account and a business page

Set up an Instagram Business Profile correctly

Set up a Facebook Business Page correctly

Write an optimised bio with a clear call-to-action and contact details

Link the Instagram and Facebook accounts for easier management

Consistency hi social media growth ka asli raaz hai.

Explain a full post creation workflow from idea to publish

Research relevant hashtags for a given post

Write captions using a hook, clear message and a call-to-action

Plan a simple 2-week content calendar for consistent posting

Explain how free scheduling tools help plan posts in advance

Google pe dikhna hai to ye basics samajhna zaroori hai.

Explain SEO (Search Engine Optimization) in plain language

Explain how Google Search works — crawling, indexing, ranking, simply

Explain what a keyword is and why it matters

Use a free keyword tool to find keywords relevant to a business

Explain basic on-page SEO — titles, meta descriptions and headings

Local customers ko dhundhna aasan banao.

Set up and verify a Google Business Profile for a mock business

Explain why reviews and ratings matter for local search

Explain local SEO basics for a small business

Build a basic website-presence checklist for a small business

Explain how Google Business Profile and social media work together

Ab sab kuch jodkar ek real plan banao.

Choose a mock local business for the capstone project

Set up its Instagram and Facebook business pages

Design 5 Canva posts matching a consistent content pillar plan

Complete a basic SEO and Google Business Profile checklist for it

Present the complete starter digital presence plan with next steps